KTM 2014 will reach out to buyers from new markets like Australia, Austria, Brazil, Chile, Czech Republic, Denmark, Finland, Ireland, Israel, Japan, Norway, Poland, South Africa, Sweden and USA. KTM 2014 will focus on raising their quality too. The Mart will highlight innovative tourism products like village life experience, culture tours, and destination wedding themes.
A big turnout of MICE operators, global wedding planners, wellness and adventure tour operators is expected at KTM 2014. The Mart will project Kerala as the ideal destination for weddings and honeymoons along with conferences and exhibitions. These emerging segments are being viewed very seriously by tourist destinations and KTM intends to increase the state’s market share to an additional Rs 5,000 crore. Only ten per cent of the national inbound tourist traffic reaches Kerala, and KTM has set a target of 15 per cent with arrivals from new and emerging markets.
KTM 2014 will include the Hosted Buyer programme which provides the buyers an opportunity to meet with the exhibitors of their choice for focused one-to-one sessions with appointments. Selected buyers will receive complimentary accommodation, local transfers, a post mart FAM tour and participation at networking evenings.
Over the last 13 years since the first Mart, KTM has attracted over 1,000 international buyers who have established business partners among the various sections in the tourism industry of Kerala.
For more details please visit www.keralatravelmart.org.